11 'MEDIATHON' - Breaking Records! - Aloma Carolina Pereira

posted Jan 4, 2018, 7:45 AM by Neil D'Souza   [ updated Jan 4, 2018, 7:45 AM ]
On a fine morning, the strains of Michael Jackson's, 'Heal the World' will always cause me to have an epiphany on making the world a better place. The radio cannot be 'written off ' in the contemporary world.

Although global events 'hit us between the eyes' from between pages of tabloids and magazines that are slipped through our doors, also choc-a-bloc with information on Investments, Discounts, Fashion, Real Estate, Sports, Education—the stimulation of the senses through lyrics, jingles and music is a sure go-getter!

What additionally endears us to TV, films and the above, are the magical Visuals, Marketing and Branding. They revitalise our curiosity, and convince us of their authenticity.

George Washington Carver said, "When you do the common things in life in an uncommon way, you will command the attention of the world!"

Whether we are in the confines of our home or place of work, the Internet, mails, fax, telephone have been omnipresent to give us constant wake-up calls.

AI (Artificial Intelligence) is a force to reckon with, as brand ambassadors, to perform surgeries, substitute for us in the realm of publishing, mass communication and other fields. A robot is welcome to pander to us hand-and-foot, but not as an indispensable entity.

Promises of BIG discounts/ freebies in restaurants, airplane fares, holiday destinations appeal to the consumer through oxymorons, puns and glossies. The 'SALEBRATION' is an ongoing effective ruse. Even a fortune-cookie can galvanise us into believing we can become millionaires overnight!

There is no age for gullibility:

When Hrithik Roshan endorses a fairness cream, many may deride and scoff, but others swallow his story 'hook, line and sinker'. How 'fair' can one get?

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